Prudential já é a segunda colocada no mercado brasileiro de seguros de vida individuais
Fonte: George Vidor - O Globo
A Prudential, que é uma das maiores seguradoras americanas, já é a segunda colocada no mercado brasileiro de seguros de vida individuais, perdendo, no ramo, apenas para a do Bradesco (em Minas, assumiu o primeiro lugar). O seguro de vida só voltou a ter alguma importância no Brasil depois do lançamento do real. A inflação alucinada impedia que os brasileiros engenhassem qualquer planejamento financeiro pessoal.
O seguro de vida é um investimento comum em economias mais desenvolvidas. Porém, os que mais precisam desse mecanismo de proteção são os que têm menos renda, pois o seguro é a maneira prática de se assegurar rendimentos substitutos e patrimônio financeiro razoável no caso de morte ou invalidez permanente de quem mais contribui para o sustento do casal, dos filhos ou dos netos.
O seguro de vida começou a se sofisticar no Brasil, com produtos voltados para a educação dos filhos ou para a manutenção, pelos beneficiários, de um determinado padrão de consumo. Diferentemente do seguro em grupo, cujas condições são genéricas, o individual precisa se encaixar no perfil de cada cliente, o que exige um esforço de venda muito especializado. Foi nesse nicho que a Prudential apostou e tem obtido um bom resultado. Hoje a alta direção da seguradora é composta por brasileiros, a começar pelo próprio presidente, Flávio Lins de Castro.
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